Using Color Magic in Your Branding

 By Kate Jade

In witchcraft and modern paganism, color magic utilizes the specific energy frequencies and symbolism of the color spectrum to manifest intentions. This can be directly incorporate into your company branding, including your logo design, packaging design, website color palette, and so much more.

Some common color magic associations:

❤️ Red: Passion, strength, courage, and vitality

🧡 Orange: Creativity, success, new opportunities, and breaking stagnation

💛 Yellow: Joy, optimism, intellect, and communication

💚 Green: Financial prosperity, growth, wealth, and physical healing

💙 Blue: Peace, tranquility, emotional healing, and protection

💜 Purple: Intuition, spiritual wisdom, divination, and psychic power

🖤 Black: Protection, banishing negativity, and boundary setting

🤍 White: Purification, cleansing, and acting as a universal substitute color

When considering the energy you’re putting into your business, what you want to attract as far as customers and clients go, and how your brand will resonate with people can be powerfully reinforced by the colors you utilize. In the same way you would intentionally select what candle color you would use for spell work, carefully consider what the energy of your brand is all about and what colors align magically speaking.

Uncertain of what your intentions are for your brand or what colors will best resonate with your target audience? Kate Jade is here to help! Hire her as your marketing partner to ensure every element of your business’s marketing efforts are energetically aligned with your vision.